BCGは日本全国の18歳以上の消費者を対象に、消費行動の変化や物価変動に対する心理を分析する調査を継続的に実施しています。その最新の結果を紹介します。
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日本語コンテンツ
Article
2024年11月8日
不確実性の高い時代、企業リーダーにとって、世界的な潮流を読み取ることは自社の戦略の方向性を定めるうえで欠かせません。本書は、今後10年先の事業環境を見据え、2025年時点で優先的に検討すべきとBCGが考える経営上の重要論点を提示しています。
Pricing Strategy
Interview
2023年11月1日
BCG’s Jean-Manuel Izaret reframes inflation as a strategic challenge rather than a numerical one—and discusses how pricing games can help business leaders respond decisively.
Article
Pricing should be a strategic choice, not a mathematical one. Learn what pricing strategy is and how it’s impacted by behavioral science, supply, and demand.
Article
2023年8月29日
Business leaders have long wanted to make pricing simpler, more rewarding, and less frustrating. BCG’s Strategic Pricing Hexagon consolidates disparate pricing ideas into one master structure.
Article
2023年8月30日
Overwhelming consumers with elaborate promotions, discounts, coupons, and loyalty rewards can weaken consumer loyalty, tarnish brand reputation, and suppress new revenue opportunities. Instead, retailers should adopt a streamlined, customer-centric approach.
Article
2023年5月17日
The longer the threats of inflation, recession, and disruption persist, the more B2B companies will need to use a wider range of pricing options to maintain strong financial performance.
Book
Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society
A Wall Street Journal and USA Today bestselling book
By Jean-Manuel Izaret and Arnab Sinha
By Jean-Manuel Izaret and Arnab Sinha
Medtech
Article
2018年5月14日
Medtech companies have begun a long-overdue shift to disciplined, value-based pricing—the kind of pricing that can improve performance and fuel innovation.
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Industrial Goods
Article
2018年8月6日
A data-driven, repeatable approach to pricing will set producers up to raise prices when conditions warrant it and protect themselves when growth inevitably slows.
Book
Personalized: Customer Strategy in the Age of AI
Personalization is a $2 trillion opportunity. BCG's new book offers a playbook for using AI, data, and advanced technologies to capture your share of this personalization prize.
Consumer & Retail
Slideshow
2020年12月11日
In turbulent times, customers look for great deals. Six strategies can help companies introduce affordable offerings safely and profitably.
Article
2020年6月10日
Travel companies can move beyond ticket pricing to focus on new models for customer understanding and engagement.
Article
2020年5月21日
CPG firms need to change the way they price—now and after the COVID-19 pandemic subsides.
Article
2022年4月27日
Emerging from the isolation of the past 15 months, US consumers express optimism—some cautiously and others confidently—about resuming their pre-pandemic activities.
BCG on Marketing, Sales, and Pricing
Customer expectations are rising—are you ready to meet them? Explore our latest insights and thought leadership.
